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Social Media: Advising Clients on the Do's & Don'ts

Length: 3 hours 11 minutes

This workshop will teach attorneys how to advise their clients of the myriad legal considerations in utilizing social media. A prominent faculty of experts will explore the multi-disciplinary laws that govern social media, providing solutions that work from a business and legal perspective. This practical program will develop your skills with checklists, forms, and practical responses to legal issues your clients face in their use of social media. Topics include: how to navigate specific social media platforms, including Facebook, Twitter, Vine, YouTube, and Pinterest; how clients can advertise and market lawfully in social media; how to comply with applicable FTC regulations, and best practices for managing employees in social media. The materials will incorporate case studies and business reponses to the latest regulatory actions. Finally, the panel will discuss ways to promote harmony between marketing and legal departments in the fast-paced social media world.  

Program Chair: Kyle-Beth Hilfer, Kyle-Beth Hilfer, P.C., Of Counsel, Collen IP

Faculty: Tom Chernaik, Chief Executive Officer, CMP.LY; Joseph J. Lazzarotti, Jackson Lewis LLP; Melissa Simpson, Manager of Social Media, Firehouse Subs, Firehouse of America, LLC

Agenda

9:00 -9:10         Introducion and Overview
                          Kyle-Beth Hilfer

9:10 -9:40          Brand Decisions in Managing Employees
                           Melissa Simpson

9:40-10:00        Employment law issues in Social Media
                          Joseph Lazzarotti

10:00-10:05         Q&A


10:05- 10:35       Brand Decisions in Creating Consumer Facing Social Media
                            Melissa Simpson

10:35-10:55        Advertising Law Issues in Social Media
                            Kyle-Beth Hilfer

10:55-11:00         Q&A

11:00-11:15         Break


11:15-12:00        Practical Compliance Solutions
                            Tom Chernaik

12:00-12:05         Q&A


12:05-12:20         Current Challenges and Tactics
            Panel

12:20-12:30         Q&A

CLE credit: NY: 3.5 professional practice. NJ: 3.5 general. CA & PA: 3.0 general.



Original Recording Date: 10/4/2013


Produced By:

New York City Bar Association

Course Materials

  • Social Media: Advising Clients on the Do's & Don'ts
  • Affirmation Document