Individual Viewer

Legal Issues in Sports Marketing & Media

Length: 2 hours 43 minutes

This program will feature topics that increasingly affect the sports marketing and media world: branding issues for sports properties, media rights deals in the digital age, and the risks for marketers when using athlete endorsers.  Expert panelists will examine underlying legal issues for each topic: from trademark issues when developing new team names or logos to grant of rights provisions in media rights agreements to morals and public denigration clauses in endorsement agreements.

Program Chair: Christopher R. Chase, Frankfurt Kurnit Klein & Selz PC

Faculty: Charles Boehler, Legal Senior Director, PepsiCo, Inc.; Gregory Boyd,
Frankfurt Kurnit Klein & Selz PC; Hoyt “CJ” Davis, Corporate Counsel, PUMA North America, Inc.; Anthony D’Imperio, Vice President, Legal & Business Affairs, IMG Media; Jeffrey B. Gewirtz, Executive Vice President of Business Affairs & Chief Legal Officer, Brooklyn Nets, Barclays Center

9:00-9:10 am        Introduction & Overview
                              Christopher R. Chase

9:10-10:00am        Branding Issues for Sports Properties

Brands are invaluable assets for teams, leagues, conferences, associations, and other properties in the sports industry.  This panel will focus on some of the peculiarities of branding and trademark issues for sports industry properties.  Team, league, and conference expansion, relocation, dissolution, and voluntary re-branding all raise issues particular to properties in the sports industry.  A panel of experts will discuss both legal issues such as the complexities of trademark clearance, enforcement, and preventing ambush marketing and business issues such as branding costs and benefits.
                                Moderator: Christopher R. Chase

10:00-10:50am     Sports Media Rights Deals in the Digital Age

With sports media rights increasing in value, sports properties are devising new ways to slice up rights and invent new distribution channels.  New platforms and new services are making digital rights increasingly important, while the reduction of production costs make it viable to narrowcast certain sports to targeted audiences.  A panel of experts will discuss the digital media rights deals that are now a part of the sports industry, the platforms that allow such rights deals to happen, and the technology that is driving these rights.    
                             Moderator: Gregory Boyd
                             Anthony D’Imperio, TBA

10:50-11:00am    Break

11:00-11:50am    Risks for Marketers When Using Athlete Endorsers

Marketers often use athletes to endorse products and services, but as recent events have shown, using such endorsers carries great risk.  A panel of experts will focus on the legal and practical implications for a marketer when, among other issues, an athlete endorser commits a crime, is subject to public disrepute, disparages the marketer, gets injured, or leaves the team.
                            Moderator: Gregory Boyd
                            Charles Boehler, Hoyt Davis

11:50-12:00pm    Q&A

CLE credit: NY & NJ: 3.0 professional practice. 

CA & PA: 2.5 general.

Original Recording Date: 9/27/2013

Produced By:

New York City Bar Association

Course Materials

  • Legal Issues in Sports Marketing & Media
  • Affirmation Document