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Hot Topics in Advertising & Marketing Law 2013

Length: 3 hours 2 minutes

This annual program, in its 12th year, gives a timely update on recent developments in the laws governing advertising and marketing.  This year’s program will cover recent litigation, regulatory enforcement, legislative developments, and self-regulatory activity in the areas of general advertising practices, comparative advertising, green advertising, endorsements and testimonials, substantiating advertising claims, disclosures, mobile marketing, consumer privacy, behavioral advertising, branded entertainment, and intellectual property.  The program will also provide updates on federal, state, and local regulatory enforcement priorities, as well as on television network advertising standards.  

Program Chair: Jeffrey A. Greenbaum, Frankfurt Kurnit Klein & Selz, PC

Faculty: Laura Brett, National Advertising Division; William H. Efron, Director, Northeast Region, Federal Trade Commission; Brian G. Murphy, Frankfurt Kurnit Klein & Selz, PC

Agenda

9:00-9:10 a.m. Introduction & Overview
                         Jeffrey A. Greenbaum


9:10-9:55 a.m. How to Avoid False Online Advertising Claims in Social Media
                         Laura Brett


9:55-10:40 a.m. FTC’s New Dot-Com Disclosure Guidelines
                           Jeffrey A. Greenbaum


10:40-10:50 a.m. Break


10:50-11:35 a.m. FTC’s Online Advertising Enforcement Priorities
                             William H. Efron


11:35-12:20 p.m. How to Avoid Online Advertising Infringement Claims in Social Media
                             Brian G. Murphy

12:20-12:30 p.m. Q&A


CLE credit: NY & NJ: 3.5 professional practice.
CA & PA: 3.0 general MCLE.


Original Recording Date: 10/23/2013


Produced By:

New York City Bar Association

Course Materials

  • Hot Topics in Advertising & Marketing Law 2013
  • Advertising Self-Regulation and Social Media (Revised Brett PPT)
  • Affirmation Document